EA is a well known company for - I guess - everyone. They make the most popular sport games series like Fifa, NBA, Need for Speed etc. I'm a gamer myself so I know the quality of their "products". I may not like what they are doing now with some of their games (like nfs...) but I am amazed with how manage their contact with gamers..
And the story goes like this, there is this game called "Tiger Woods PGA Tour 08″ and there is this guy who found some glitch in the game which allows Tiger to walk on the water... so he decided to make a little fun of that and he made a video :
and what happened next? EA Responded!
can you feel it as I did?
- User started the fun (every player loves to watch glitch, even if he hates them :]) dialogue (comments, links etc.)
- Company noticed that and they took part in this dialogue
- They played the game....
- and they won!
I would love to say that i wasn't all "directed, they are just that good" but I don't know that...
what I do know that it all looks really real and that's how it's supposed to look.
- Always listen to what your society has to say, listen, make notes and learn..
- Use the potential of your society. They have more heads to think of some great fun than you do... and what's more important, they do it for free
- Have fun! This video response didn't look like some kind of high budget movie - but we all know Tiger does not work for "small cash" - and because of that "normal" look it was more real, it was closer to a typical game player. Well at least it was for me
p.s. if you know more "actions" like that one please, post them in comments... let's learn from those who know how to use social media...