I haven't spoken to TauMed in a while, but I've been tracking their progress over the last year or so. Last month I got an email from CEO Tauseef Bashir telling me that MediaNews Group, the nation's fourth largest newspaper company, has finalized a partnership with TauMed to launch a multimedia health vertical for all its newspapers and regional portals. According TauMed, its content and social media services will be integrated into all of MediaNews Group's Web sites.
This is a smart move by MediaNews Group, if for nothing else than realizing that the 1.0 stickiness so enviable at one time has now taken the form of socially-driven content, which brings a whole new meaning to the term pageviews. I think future iterations of the (web 3.0,etc) will revolve around the quality of the content being produced and delivered â€" or niche content if you like. And the big media companies are realizing that their newspapers alone just ain't gonna pay the bills. In today's media landscape, MediaNews can't be satisfied with simply reaching your doorstep with yesterday's news printed on dead trees.
They have to know you're a pregnant mother on the north side of Dallas that's interested not only in oil prices but bio-degradable diapers. I've heard the term hyper-local used on occasion and I think that says it all. The more targeted content MediaNews (and others) can deliver, and the more it can empower its users to deliver, the longer they'll stay relevant. TauMed is a step in that direction.
You can see a few of the sites below.
http://connpost.taumed.com
http://chicoer.taumed.com
http://greenwichtime.taumed.com
http://stamfordadvocate.taumed.com
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