"As part of this "hypertargeting" system, MySpace has analyzed the profiles of its users to gauge their interests and then categorized them into more than 1,000 "buckets," including rodeo watchers, scrapbook enthusiasts and 'Dancing With the Stars' viewers....
"MySpace, which has cheap advertising rates, like other social networks -- only a few dollars, at most, for 1,000 displays of an ad, compared with the $50 or $60 per thousand charged by some niche sites -- says it can charge roughly double those rates by offering targeting."
I find this really interesting, that this is somehow a "new" initiative or thought. I mean, the Facebook "what your friends are buying" fiasco was clearly an invasion of privacy, but showing targeted ads? Isn't that one of the inherent powers of advertising on social networks? Knowing the interests of your ad-viewers?
Evidently Facebook already has this targeting in place, but I keep seeing ads to join a social networking site for people over 40. Which I'm not. Thank you very much.
I can't wait to see how this "neat new idea" takes off.
Link to original post