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People want to feel important!
This tip not only works for marketing, but for life as well! People want to feel important and social media provides a way to let people know how important they are to you and your business. You do this by taking time to communicate with them. Share with them information that they are interested in and you feel they would like to know. Take time to respond to comments. Take time to say, "happy birthday" when you get that facebook notice. Listening and honest compliments can go a long way!
You make someone feel that they are important to you and you will build a strong loyalty that will last for years.
A look into Social Media Marketing as it applies to business and self-promotion. The discussions are geared towards companies, entrepenuers, artistic and creative types, written to inspire a new way at marketing. It is about connection rather than sales.