I was was recently interviewed by Dave Stein, CEO and Founder of ES Research Group, and author of How Winners Sell (a great book by the way).
During the interview we talk about the following topics:
- What works to get sales and marketing alignment
- How the marketing funnel impacts the sales funnel
- Reengaging and optimizing past sales leads
- Teleprospecting and nurturing tactics
Also, Check out Dave Stein's Blog for Sales Leaders. Whether you're in B2B marketing or sales or mangement, you'll find his commentary on what's happening in the industry relevant.
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