I love that phrase, and use it frequently because it so perfectly encapsulates the opportunities presented to companies when they forthrightly engage with their consumers/constituents via social media. I therefore thought it would be the perfect title for a piece that's running on the Internet Evolution website today, a site that's all about "news, analysis & opinion about the future of the Internet," and which is run by the folks who publish Information Week - CMP.
The article is an entry-level explanation of why social media is transforming how companies interact with their consumers, and I use the Dell Hell blog as a classic example.
You can read the complete article here.
http://socialmediagroup.ca/2007/11/07/negative-is-...