Of course, when I am talking to senior leaders, they can very clearly articulate the reason they are interested and the outcomes they are hoping to achieve. So, so often anyone below them does not know why they are doing something. For example, many (certainly not all) sales training managers just know to find sales training. Very rarely do they know to what end.
How hard is it to make sure everyone in the organization knows the desired outcomes of all their efforts? It is great to have people in these functional roles (marketing, training, recruiting, etc) and it seems worth the effort to keep them aligned to the desired outcomes.
If it were me, I would hold every purchase or initiative up to my company's desired outcomes and if this purchase or initiative didn't move us in that direction, it would be denied. Now might be a great time for spending on purpose.
Just an idea....
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