Last year, when Forrester released its Social Technographics report to bloggers, I interviewed Charlene Li for the P.I. Podcast. Unfortunately, there was a technical glitch in the recording that I didn't discover until the editing process, and I was not able to post our interview. To quote Charlie Brown, "RATS!"
Well, good fortune smiled on me because Charlene and her Forrester colleague Josh Bernoff have co-authored a superb book based on last year's report called Groundswell: Winning in a World Transformed by Social Technologies from Harvard Business Press, and I got a second chance to chat with Charlene today.
We had a great conversation that is filled with valuable insights on how association leaders should think about the application of social technologies to their organizations. Charlene and Josh's "big principle" from the book is to "concentrate on relationships, not technologies." This is great advice, and the book offers lots of examples and stories about organizations that have been proactive in harnessing "groundswell" with their customers and staff.
I urge you to also check out the book's website, which includes a blog that Charlene and Josh are writing and a "cool tool" that allows you to create a social technology profile of members or customers based on their age range, country and gender.
The podcast is about 30 minutes long. As always, your feedback on the P.I. Podcast is greatly appreciated. Please post your comments below, and be sure to include any suggestions for future guests!
Download audio file (charleneli.mp3)
Download the podcast (if you're reading the feed, you'll see two links)
FYI-Stay tuned for a very exciting announcement about some upcoming P.I. Podcasts!
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