Think about your client list and consider which might benefit from the recession. That's right, benefit.
When I talk to salespeople in recession training sessions they often first laugh at the question. But if think your client list through you may find surprises. To get in the right frame of mind, think chocolate.
At the Etiquette of Chocolate store in Orange Park, Florida the customers keep pouring in, making the year old business recession proof. Owner Jaycel Adkins reports, "It's an affordable luxury. Even in an (down) economy people can afford to spend a dollar, two dollars on a piece of chocolate, especially if it's good chocolate."
Just last month, Dove chocolate announced it will be expanding its facility in South Central, Pennsylvania to keep up with demand which is up 20% over last year, despite the recession. There is no recession in the chocolate business.There may be some of your clients in the same situation. They could sell products at a lower lower cost, offer products that can replace more expensive ones, offer services to disadvantaged companies, help organizations save money, or are just essential to business.
Identify these companies before you competition and you have an opportunity to grow your business.A great way find them is to check help wanted ads and web sites for job seekers. They know who is hiring and those hiring are likely those buying. Great persecutive can be found on the Career Hub website.
Earlier this year they compiled a list of 72 industries that have proven recession proof recently as well as during the 1990 and 2001 recessions. Reading it though is like a mini mystery novel. Hmmm hospitals. Sure, people get sick recession or not. Mystery solved. Next! Take a peek at the chart to get thinking who might be the winers in your market.
See the 72 recession proof industries on the Career Hub websiteAnd until the recession ends, do have some chocolate!