Next week, I am speaking at ASAE & The Center's Marketing & Membership Conference in Baltimore. The topic for my two-part session is "Attract, Engage and Energize: Creating a New Architecture of Participation for Your Association," and I'm very excited about the conversation I have planned.
So, in anticipation of the conference, I thought you would be interested in reading this brief article on "rethinking membership" that I wrote for the most recent issue of the Executive IdeaLink newsletter. Please let me know your reaction to the article.
FYI-This newsletter is a product of ASAE & The Center's Executive Management Section, and I am completing a term as the section council chair.
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