Robert Scoble has some great advice to anyone considering delivering partial versus full feeds (nudge Frontburner). Robert and I hate partial text feeds. Lots of folks think it helps click through if you offer a partial feed. Feedburner suggests they are wrong. Robert explains why partial feeds are a bad idea even if there was a a difference in click through:
The thing that partial texters are forgetting is that the other 900 people will find out about you from an influencer. Someone who will tell them. So, your traffic growth will be far slower if you only offer partial text feeds. Many of my friends who are journalists or bloggers just won't deal with partial text feeds anymore. You certainly see that I link to mostly full text feeds on my link blog.
John Battelle realized this after he polled his readership about this issue: "From the results of my very unscientific poll, I'd clearly be alienating at least a very vocal minority."
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