Wow. I am completely blown away. I'm no slouch when it comes to writing compelling content but the latest installment from Jim Logan at B2BRainmaker has really impressed me. I thought I would share the before and after versions so you could see the difference.
The task was simple: Take my existing "How EchoQuote Works" copy and make it compelling. I had reworked and rewritten it several times and thought it was pretty tight.
---- Here's the OLD (BEFORE) version ----
How EchoQuote Works
Creating A New Sales Conversation
New customers are out there. They need your products and services. They search, they find your company, they visit your website ... and then they are gone.
If only you had a compelling offer on your website to make the good ones stick.
According to MarketingSherpa, the #1 piece of information serious end-users are looking for early in the sales cycle, but can't find on most B2B websites, is budgetary pricing.
Think about it. Have you ever been seriously interested in a product or service while researching it on the internet but were unable to get a rough idea of how much it cost? What did you do? The odds are you didn't contact the sales team and that company never found out you were interested. That's the problem EchoQuote solves for your potential customers.
Using The Need For Pricing
Since serious prospects need budgetary pricing, why not use the promise of pricing as the incentive to engage? Notice we said "the promise of pricing", not "publish pricing". In B2B sales there is a big, multi-million dollar difference. The promise of pricing is one of the only incentives strong enough to motivate a serious prospect to fill out their information during the early stages of a project, when your sales team has the biggest impact!.
Keeping the Promise, Smartly
When an interested prospect is on your site and you have EchoQuote enabled, they will be able to easily request a budgetary quote in seconds. They choose your items, enter their information and click "Get Quote". EchoQuote intelligence then takes over and routes that request to your sales team in real time. Your team can view the request quickly, research the prospect and either approve or deny the request. If approved, the end user gets their "budgetary quote" and you immediately begin to build trust. The entire process can happen in seconds, while the prospect is still thinking about your company.
A New Sales Conversation Begins
The intelligent delivery of the promised budgetary quote instantly builds a level of trust with the prospect. Your sales team can easily follow-up and begin a warm conversation about project requirements giving you the advantage of delivering your value proposition ahead of your competitors.
Need Proof? See our results.
---- End of the OLD version ----
---- BEGIN the NEW version ----
How EchoQuote Works
Creating Conversations that Result in Sales
New customers are out there - people who want and need the products and services you offer are there.
Some are closer than you think.
Every day, prospective customers search for the things they want to buy. They find your company and even visit your website. And then they are gone.
It's not your fault.
According to MarketingSherpa, the #1 piece of information serious end-users are looking for early in the sales cycle, but can't find on most B2B websites, is budgetary pricing.
Think about it.
Haven't you been seriously interested in a product or service while researching it on the internet, but were unable to get a rough idea of how much it cost? Isn't it frustrating! What did you do? Odds are you didn't contact the sales team. The companies never found out you were interested. That's the problem EchoQuote solves for your prospective customers.
Need Proof? See our results.
Leverage the Desire for Pricing to Open a Conversation
Leverage the Desire for Pricing to Open a Conversation Serious prospects want and need budgetary pricing. Why not use the promise of pricing as the incentive to engage? Notice we said "the promise of pricing", not "publish pricing".
In B2B sales there is a big, multi-million dollar difference.
The promise of pricing is one of the only incentives strong enough to motivate a serious prospect to give you their information during the early stages of a project, when your sales team has the biggest impact!
Don't Give it All Away, Be Smart About It
With EchoQuote, when an interested prospect is on your website, they will be able to easily request a budgetary quote in seconds. They choose your items, enter their information and click "Get Quote."
It's that simple, straightforward and powerful.
EchoQuote intelligence then takes over and routes that request to your sales team in real time. Your team views the request quickly, researches the prospect, and either approves or denies the request. If approved, the end user gets their "budgetary quote" and you immediately begin to build trust. The entire process can happen in seconds, while the prospect is still thinking about your company.
They have what they want and in many cases need. And so do you.
You don't have to worry about who made the request, we have numerous ways to filter anonymous and competitive email addresses. You're in complete control.
A New Era of Sales Conversation Begins
The intelligent delivery of the budgetary quote instantly builds a level of trust with the prospect. Your sales team can easily follow-up and begin a warm conversation about project requirements giving you the advantage of delivering your value proposition ahead of your competitors.
We open the conversation faster than other lead generation methods. And it's the conversation that leads to a sale.
Again, look at our results. We're sure you'll agree EchoQuote is on to something. We're changing the way B2B sales opportunities are created and shattering conventional wisdom at the same time. Over $1.5 Billion worth of approved requested quotes can't be wrong.
When we speak, be sure to ask us how we reduce your risk in using our service. We offer something far more valuable than a simple free trial.
---- END of the NEW version ----
So, what do you think? Was that a dramatic improvement or just so-so?
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