Peter Drucker once stated that there is only one reason for any organization to be in business - the customer. CEOs and entrepreneurs currently conduct myriads of activity to generate prospective clients. Organizations must function to create and develop customer relationships. Issues include sales promotions, direct mail, even cold calling. But the practical issue is not the generation of leads; it is what happens when they arrive.
Lead generation is a vital aspect for any organization. Prospective leads are the source for new revenues. Leads, when properly handled, create a funnel of activity for present and future growth. However, with the time, expense and requirement for ROI, many organizations typically collect leads without the proper follow through. It is imperative to understand that lead generation is a vital portion of the marketing process and requires a strategy.
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