A lot of bloggers and social media advocates will argue that everyone should be doing it, doing it... I don't agree.
Available here is my short article featuring seven good reasons why some corporate types should stay away from blogging. These are not the silly reasons often heard, such as "It's just a fad." It's not just a fad, but that doesn't mean there aren't some very good, legitimate reasons why blogging isn't for everyone. Having worked the traditional side of the PR aisle for years with lots of corporations of all types and sizes, I recognize that some corporate cultures are currently unable to cope with the rigors and realities of authentic, credible, transparent blogging. In my opinion, these organizations are better off just saying no to the blog option until or unless they come to grips with the new media.
In a subsequent post in the next several days, I'll provide a few reasons why not blogging poses huge competitive risks to corporations not, as yet, ready.
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