This is the first in an ongoing series of FAQ's (lists of frequently asked questions) about various social media tools and strategies.
What It Does: FriendFeed aggregates all of your status-update services in one place (Twitter, Facebook, LinkedIn, flickr, etc.) as well as RSS content (your blog, Google Reader) and some retail sites (Amazon), and can be embedded as a module in some homepages like iGoogle.
Background: FriendFeed came on the scene about six months ago. The Mountain View-based company was founded by ex-Googlers from the Google Maps, Adsense, GMail and Google Groups teams.
Why You May Want To Use It: To save time. Checking FriendFeed is faster than checking LinkedIn, Facebook, Twitter and 15 other services. It also recommends "friends," people who are usually one degree away from your network, who you may know.
Why You May Not Want To Use It: You may not have all that many friends who take advantage of all of the service's links.
Usage: According to Compete, FriendFeed's usage appears to be in the 50K monthly unique range. For points of comparison, Google-owned Jaiku has similar on-web traffic (excluding mobile and client devices). Twitter is headed up to the 700k monthly unique range here, so FriendFeed's on-web traffic is about 1/14 as strong as Twitter.
Business Value: If you spend a ton of time monitoring micro-blog and social network platforms, FriendFeed could be a timesaver, especially if you'd like to monitor, say, all of the social network and microblog properties of all of the people who work on your executive team. But they'd all have to sign up for FriendFeed to make this possible. Keep an eye on this one, but not totally essential at this point, due to lack of critical mass. Growth is also not even on par with Twitter's early days, yet.
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