I read a great article by Kyle Flaherty on Social Media Today: Social media marketers can - and must - prove ROI. There are many points in the article which B2B marketers will find useful, but one of the most interesting quotes I saw was from the CEO of his company BreakingPoint. During a company meeting the CEO said "now is not the time to turtle, now is the time to stick your neck out and move forward". I like that guy already.
Yes times are tough all over....
Yes customers are harder to find than ever....
Yes we enjoy using social media ourselves but wonder how to justify it to the CEO....
Ironically we spend hours talking and blogging about whether or not to do something while the CEO just says Do It! That's why he's the CEO. Sure, every decision might not work, but one thing is for sure; untried options never work.
Ask yourself this: What is your big idea for generating sufficient end-user opportunities for your organization in 2009 AND how is it different from what everyone else is doing?
So, take a tip from the CEO of BreakingPoint, a fast moving company that has great products and what appears to be a management team to match, stick your neck out and move forward.
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