- Social media and sports seems like a match made in heaven, as evidenced by the growing convergene. During the Major League Baseball playoffs, one team, the St. Louis Cardinals has seen tremendous growth across their social efforts. For more on this story, please visit http://www.bizjournals.com/stlouis/blog/2012/10/playoff-payoff-cardinals-social-media.html
- People frequently ask for good case studies of effective social media campaigns. The Bahamas and The Norwegian Sky recently invited 34 bloggers aboard a "SeaTweetUp" and the results were interesting. For more on this story, please visit http://www.thebahamasweekly.com/publish/ministry_of_tourism_updates/Social_Media_Cruise_makes_stop_in_The_Bahamas24586.shtml
- Ebuzzing has announced the launch of a "new dashboard service to measure the reach, impact, and sentiment of social media video campaigns." This new product will help measure the performance of comments, shares and other interactions in a real-time format. For more information on this story, please visit http://www.mrweb.com/drno/news16238.htm
- Fuji Film has launched a new social media advertising campaign, "Life's a Party", to help promote their new INSTAX Mini 7S instant film camera. One of the highlights of the campaign is a Facebook page with a photo sweepstakes. For more information on this story, please visit http://www.webwire.com/ViewPressRel.asp?aId=162713
- Red Bull sponsored Felix Baumgartner recently completed the world's longest "jump" and it was all captured, talked about, shared and seen on various social media networks. Many stories have been written about the event, and one in particular speaks to how Red Bull has "masterfully" leveraged social media channels to extend their brand. For more information on this story, please visit http://www.business2community.com/social-business/red-bull-just-gave-everyone-a-master-class-in-social-branding-heres-how-and-why-0307125