I think this post is really useful so I've lifted my own copy from IT Counts:
I'm using this Friday to demonstrate another video service: Blip.tv, this time in a marketing context rather than as an information delivery tool.
Like Kyte.tv, Blip uses the concept of channels where you create or upload material. It also has a mobile upload feature and you can link content to events. In this case, I 'discovered' then linked to the TechEd Berlin event which someone had already created. I could have added the event myself if it didn't already exist. I also added the tag 'sapteched08′ which allows it to be discovered by those using that tag to find related content. An example of this might be eventtrack.
I recorded a 2 minute video that explains the initial thinking behind a governance, risk and compliance event I am running at TechEd in Berlin on 15th October.
I used a Logitech QuickCam Vision Pro USB camera which delivers excellent audio and passably good web cam action in low light and made the initial recording in the £20 Quicktime Pro product. For the sake of consistency, I processed the video using iMovie converting it to web streaming media.
The only processing I did was an import to iMovie and then add the opening and closing credits. The entire process, including upload of the video took less than 10 minutes.
Since this is essentially a promotional video for the event I am holding, I also whipped up a quick blog post that embeds the video back in the SAP community. In that post I also linked to an earlier piece I wrote for the SAP community where I listed a handful of issues that might be relevant to this discussion.
The net effect is that in a couple of blog posts that include a short video I have created a mini campaign for an event that will take place in a much larger context. I estimate the whole thing took no more than an hour of my time which includes pinging several colleagues asking them to consider this for promotion within the SAP business process community. Zero cash cost.
If this event was intended for a wider audience, I could use a variety of outlets to promote the session. As it is I am using my usual toolkit of my personal weblog, Twitter, RSS and Skype as a way of reaching out to people I think might help me get more traction for the event. None of these cost me anything other than a little time to create appropriate messages.
Now think about how you might use this combination of tools to promote an event you're holding. Apart from tele-marketing follow up, how much might you save? Do you think this form of promotion is effective? How about including in email distribution or electronic newsletters? What about internal event promotion on say a tax seminar?
As I hope you can see, the possibilities are endless and limited only by your imagination.
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