web: a space to describe the business, a method for users to contact the business, a discussion board, and a way to sell products. So far, social networks have failed businesses on this front. Facebook pages only do so much and Linkedin doesn't provide any resources for the average consumer.
So what is the next move? Wait for the slow moving corporations to develop a
viable solution? Wait for Facebook or Google to stumble upon the solution? Or do we use a different means to make it happen? Today there are very limited resources for businesses to sell on the social web. Let's not kid ourselves, businesses need to make money somehow, so how can Facebook pages work for a business as more than just non-interactive information?
The answer to these questions is in fact right in front of you. Business 3.0 allows businesses to have profiles within Facebook and Bebo, and soon MySpace and Open Social as well. With Business 3.0, businesses can not only provide their information to customers on the social web, but also sell products without forcing customers to leave the network. It's the perfect solution to developing business on social networks.
I have a business selling automotive parts called Under Pressure. I'm currently advertising on Facebook and receiving CTR of .24 percent. Not bad if you consider that my customers are staying and purchasing on the Facebook. With Business 3.0, businesses can sit back and reap the benefits of a true business solution on the social web.