2009 has begun with a bang, and I've especially seen some great tutorials (most likely written over the long holiday break). Here's a round-up of some of the great stuff I've come across in the last few weeks.
While this linkage is not really appropriate for entry-level strategists, marketers who have been active on the social web for some time will find this stuff rather compelling.
- Automating Marshall Kirkpatrick's 'Social Media Cheatsheet' Process With Yahoo Pipes!
To get a tactical walkthrough of how to use Pipes to track data about your brand, Mat Morison's research is pretty impressive. He's a recent add to my blogroll, due to the high quality of his research.
- CSV File Inputs In Yahoo Pipes
If you want to learn how to pump Excel docs into Pipes and use the Loop module, check out Dawn Foster's excellent video. She's also recently made the blogroll.
- Forrester Wave Report [Section 4]
This is probably the most accessible item on the list. Although most of my readers will only have access to the abstract posted on Owyang's blog, it's worth a read, especially if you want insight into the maze of 90+ social software brands. Some kick ass, some totally suck - read this report to get an idea about where your software partners are strong.
- Social-Filtered Search
I forget who turned me on to Hutch Carpenter, but I've gotta buy that person a beer. His blog is seriously one of the best-reading high-level social web blogs out there.
- Delicious Tag Mining
I've never been a huge fan of social bookmarking, but if you think it's really important to your brand, read this.
- Review of The Prime Quarter
This is actually a review of a steakhouse in Madison, Wisconsin that I happened upon this morning. Funny as shit, totally worth reading. Completed unrelated to all of the above.
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