cartoon by @gapingvoid
In my examination of what makes for intrepid marketers, it is clear to me that they are simply master storytellers. They can take complex issues, and make them simple. They can take ordinary people, and make them legends. They can take boring things, and make them scintillating.
In other words, they are master storytellers. They talk about things that matter. They keep you riveted. They make you believe. They are master marketers. They are intrepid marketers.
There are many tools at their disposal. But what most intrepid marketers utilize in their quest to do something remarkable, is a blog. It is amazing to me how many individuals and small business people still do not blog. But the list of people who are achieving big things and living big dreams because of their blog is a steadily growing list.
But just why is that happening to that select and intrepid group? Here are a few reasons...
The free form of a blog is liberating, and conducive to storytelling. There are relatively few constraints on a blog, and spirited, creative thinkers thrive in this medium.
But ordinary people can make something happen too. I mean, look at me for chrissakes...
Blogs facilitate conversation. And as any intrepid marketer knows, this is what the new marketing is all about.
Blogs don't care if some new idea you are trying out tanks, big time. You can always write new content the next day.
Blogs demand that you be different, edgy, living on the edge, pushing the envelope. That nice tri-fold brochure you have? That is so yesterday...
Blogs just seem to work better when you are being yourself. Be yourself, yes, but speak your damn mind. Be honest. Be transparent.
So, if you currently aren't blogging, get out there and do it. Try it. Experiment. It can be free. And the lessons you learn, and the experiences you achieve, will be worth the effort. Two key thoughts:
Blogs require a sustained effort over time. Blogging takes a while. Don't retire after ten posts. It works, but slowly...
Blogs work best when you use them to spin electronic yarns. About whatever the heck you are passionate about. I mean, I really can't think of a better medium to facilitate good story telling. Use them!
What do you think?
[Read my list of 99 ways to be an Intrepid marketer.]
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