Twitter has long been one of the major microblogging websites. And it is undoubtedly one of the best platforms through which you can share links to market your business. In fact, Twitter marketing has been one of the most important parts of digital marketing these days. And it is embraced by businesses of all kinds to spread the word about their offerings among their target audience. The tweets or the microblogs written and shared through Twitter can be of just 140 characters. Yet, these, shared along with links, ensured that the websites can be marketed in a perfect way.
A Tie between Twitter and Google was a Necessity
One of the major problems with tweets was surely the fact that they did not fare well in the Google search results. Although it used to have a deal with Google that ensured that the tweets appeared in the Google search results. However, this contract had ended in 2011. Since then, tweets hardly found a place in the top Google search results. The result was not at all impressive for Twitter. Its absence from the top results on Google meant that the microblogging site had less traffic. However, it also had an effect on Google as well. The search engine did not have access to the top tweets shared on the website anymore. So, both the parties suffered similar losses.
A Plan to Get over the Losses
This has driven Twitter to strike a deal with Google. Through this, Twitter is all set to give Google complete access to its stream of tweets. These are likely to help Google to feature the tweets written by the Twitter users in its search results in a more prominent and faster way. In fact, Google will now start crawling the data on Twitter and will be showing the best posts in its results. So, more people will visit Twitter and Google will have access to more data. It will also be able to use the data in Google Plus, a website that's an important product of Google.
A Repetition of the Earlier Contract
Driving the revenues was surely a major reason for Twitter to etch this deal. This contract is a repetition of a similar deal that came into existence in 2009. During that time, Twitter enjoyed continuous flow of visitors from Google. As a result, the Company enjoyed high revenues and increasing popularity. However, both of these waned after 2011, as the deal lapsed during that year. Besides, Twitter was also not happy regarding the way its results were being displayed on Google. Yet, the Company is all set to join hands with Google once more. The efforts on part of both Twitter and Google to start it afresh is likely to help both these companies expand their footprint on the internet by reaching out to increasing number of people.
What Twitter Aims from This?
The deal with Google is all set to drive more traffic to the microblogging website. So, more and more people are likely to have access to the marketing endeavors on Twitter. This means Twitter can later even plan to sell advertisements to the website visitors or lure them to sign up for their services. This is surely going to drive the revenues for the company in the long run. Besides, Twitter has also recently said that it wants to pitch itself as the website that reaches out to the largest daily audience. To perform this, Twitter will surely need to touch upon the audience who are not yet registered as users on the microblogging website. And for this, it is important for the tweets to feature in the Google search results.
It will Take Time to Show Results
Twitter has recently found out that a whopping 125 million users visit the website every month, but do not register or view the content at all. The company hopes that this can be mitigated by this deal, as people will be able to see content from Twitter more on the Google search results. However, no immediate result is anticipated for this deal. However, according to both Twitter and Google, this is likely to show the effects from the first half of the year itself.
This deal between Google and Twitter is all set to make it easier for the audience to catch a glimpse of the most amazing tweets within a short time. Besides, it might also help news that are shared on Twitter to spread faster by appearing in Google search results.