Steve Jobs left many legacies and I thought it might be useful to discuss the one he left on sales.
Apple's products, under his direction and leadership demonstrated that people will buy, without being sold:
- if the product is cool enough
- if the value exceeds expectations
- if the marketing creates demand
- even if the market hasn't asked for it
- when demand exceeds supply
- when the design is near perfect
- when its uncool not to have it
- when it changes how we interact
- when it changes our lives
- when it changes the world
- Easier
- Sexier
- More Powerful
- More Obvious
- More 21st Century
- More Intuitive
- More Complete
- Smaller
- Bigger
- Cheaper
- More Cutting Edge
- Faster
- Louder
- Quieter
- Better
(c) Copyright 2011 Dave Kurlan