I don't know about you but I have yet to meet a B2B marketer who has enough time to think. And it seems that the pressure keeps building as they seek to do more with less.
That said and I've stressed that it's vital for us to think before we execute. It's not about doing more campaign activity... it's about doing the right things repeatedly better.
Our results would improve spent time following this approach: ready, aim, aim, aim, and then fire. The simple act of a sales and marketing team finding time to think and collaborate together is vital to developing a solid lead generation program.
Mike Gospe wrote a great piece for MarketingProfs, "Lead-Generation Blueprints in 30 Minutes." I like the article because it shows how one marketer took time to think out a problem with his sales team and develop a game plan before they executed. The ROI results of this approach are truly remarkable.
Here's a list of 35 other ways that Marketing and Sales can collaborate together.
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