For the week of August 22 - August 28, 2016, U.S. brands captured 41 million total actions (likes and retweets) from tweets published on Twitter. Powered by Shareablee data, the top brand on Twitter for each respective industry is shown in the ranking below.
Bleacher Report (Media Publisher) was the top brand in the ranking with nearly 535,000 Twitter actions, followed by the Los Angeles Dodgers (Sports) with more than 177,000 Twitter actions. The Bleacher Report's most engaged tweets featured Kobe Bryant's historic career, while Los Angeles Dodgers top content was led by the tribute to A.J. Ellis.
Xbox (Consumer Electronic) claimed third place with more than 108,000 actions, followed by NASA (Government Agency) with more than 87,000 actions. Xbox's sweepstakes to win special edition game consoles led the brand's top tweets, while NASA's top tweets were led by the video clip featuring the conjunction of Venus and Jupiter.
i Total actions include all post-level likes and retweets.
ii Total tweets include all tweets published by each brand across Twitter.
iii Actions per tweet is a calculation of the average number of post-level actions received every time content is published.
iv Total followers includes the number of Twitter followers for each brand as of August 28, 2016.