I'm in two minds about the creation of the Blog Council, "a professional community of top global brands dedicated to promoting best practices in corporate blogging".
On the one hand, it's great that some of the biggest brand names in the world, like Cisco, Coca-Cola, Dell, General Motors, Microsoft, Nokia and SAP are acknowledging the importance of corporate blogging and want to find ways to share information and best practice.
On the other hand, I think the challenges large companies face as the web becomes more conversational go far beyond blogging. I have no doubt that the first meeting of the group in January will demonstrate this. I also wonder, as an organization based there, how US-centric the discussions are going to be, particularly when it comes to the legal and governance issues.
I wonder if they will allow "large corporations" with a "significant blog" who are also potentially agencies or vendors to become members?
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