I feel somewhat compelled to address the iPhone; everyone else has by now. But since I don't plan to own one, at least not in the immediate future, I'll limit my contribution to the frenzy with an observation of the launch.
By strategically limiting early access - to the device and the story - Apple is really expanding its ability to provide wider access. Some people may not agree with the approach, but for Apple it seems to work. Ah, the brilliance of a Steve Jobs-driven "PR" campaign.
For example,
- Making the devices available on a Friday evening to create a shopping frenzy before the weekend.
- Putting the devices in the hands of a select group of influencers. Those influencers ignited the blogosphere and traditional media outlets this past week.
- Today's "town hall meeting" at Apple. The ultimate insider's event - who wouldn't want to be there?
- And despite the high price, limiting sales to only two per customer.
Technorati tags: Apple, iPhone, Steve Jobs
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