Is "fatal flaw" too strong a term? Maybe. Then again, maybe not.
First off, what is Google Buzz? It's Google's new shot-across-the-bow to Facebook and Twitter, an attempt to integrate real-time web interactions with the well-known and widely-used Gmail interface.
However, Buzz does two things that will simply make it unusable.
- It shows threaded conversations and strongly highlights the initiator of those conversations, and makes the comments subservient to the initial post.
- It takes posts that have "new" comments and immediately bumps those posts to the topmost position of the viewing window.
This interface will greatly reinforce the existing power law relationships online, and have the effect of greatly reducing the serendipity and interestingness in things like the current Twitter and Facebook interfaces.
With Buzz, those who (a) have a large number of followers, and (b) post frequently will always bubble up to the top of the stack, crowding out everything else. Currently, I'm following about 200 people, which (you would think) would give me a great diversity in my stream. However, the top twenty one spots of my Buzz feed are held by:
- Chris Messina
- Jason Calacanis
- Jason Calacanis
- Josh Druck
- Jason Calacanis
- Francine Hardaway
- Derek Powazek
- Steve Rubel
- Robert Scoble
- Brady Smith
- Robert Scoble
- Robert Scoble
- Michael Elliot
- Rex Hammock
- Josh Druck
- Josh Druck
- Chris Pirillo
- Josh Druck
- Josh Druck
- Josh Druck
- Danny Sullivan
Worse, whenever anyone makes a comment in any of those threads, that thread pops back to the top.
In other words, it appears one can never get past the most chatty threads. They'll always bounce back to the top. Those individuals with many connections will almost always have the chattiest threads. Ergo, the Buzz interface will, in its current incarnation, always be dominated by those with the largest, chattiest networks.
Can Google figure out a way to turn off that "always bubble the newest to the top" feature? Of course they can. And they need to. If they don't, Buzz instantly becomes an echo-chamber of the highest-order, and becomes completely unusable.