Today I'm also attending to the italian Cisco Expo 2007 event. I'm again blogging in realtime and I want to share with two these small but fundamental seeds:
- We are continuously connected to the network
- This network is an internet of things
- The content actually residing inside screens, will be shown inside everyday objects tomorrow
- We use the web to issue calls, find and refind things, know each other and keep in touch or play in a social environment
- We all tell our stories and share our experiences through text, images and videos
- The net is already the enabler for common actions like getting money, keeping informed or buying a book.
- Newspapers are opening their doors to user contribution. Citizen journalism poses a number of issues (ethics, authority, reliability, etc) but it is the consequence of simpler and cheaper tools to be a reporter. This means that in each single instant, in each single place, citizens are the protagonists broadcasting life all over the world
- This year YouTube has produced ground-shaking effects on the society (politics, governments, media). YouTube is the most powerful catalyst of scoops, scandals, news
- Second Life: Mercedes and Adidas have opened their spaces inside the metaworld. Try to see the process: where SL comes from and where it is heading. SL and virtual worlds are still a challenge with already to be discovered paths. The central question is about our role along these paths.
- Blogs are a socially connected network of opinions, relationships and conversations. Blogs are instruments to develop partnerships, brands and contacts. The blogosphere is a composition of different dimensions represented by the variety of topics discussed by the community
- Will be YouTube overwhelmed by traditional ads? no real answer. Yet.
The bottom line is that we are all part of the net like human components of a global, ubiquitous, and instantaneous platform. The rules of the game is changing and very quickly.
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