Keeping content fresh is one of the most difficult things to do when it comes to running a website or a blog for a company. Many content managers run into this problem very frequently in the months where there is no holidays. Holidays generally give content managers the opportunity to put a fresh spin on an old topic by adding the holiday season that it is in. For example, a finance website will have ways to spend your money wisely and during Christmas they will just spin the title and people will read it.
Collaborate
With the advent of Skype and other messaging and video systems, collaboration has become easier than ever. A Skype call or FaceTime with somebody while brainstorming generally can hammer out a good idea much faster than going back and forth via email until an agreement is made on an idea. This not only saves time for you and the writer but the tone of the article can be agreed upon in a better way than an email could portray. Brainstorming sessions are essential for content teams looking to not write the same type of article over and over again.
Bring in Industry Giants
This is not going to be something that is very easy at all but bringing in well-known people in the industry is a great way to bring readership as well as help relax your need for content at least for one day. This is not only a great way to market your company or website but also is a great way for the person writing the guest column to promote themselves or company with their extensive knowledge. If you are lucky, this person or their company will give you a guest column and you can expand your readership even further. The fact that you have interacted and have had an industry giant publish on your site give you authority in your niche because of the relationship that you developed.
Ask Your Readers
"Give the people what they want" is not only good advice in most situations but especially when it comes to writing new content. The readers could have been missing a column or weekly article that came out that was discontinued. Interacting with your readers not only builds reader loyalty, it encourages them to share your content with others since interacting with the readers has built a personal relationship of sorts. Even letting some of your readers try their hand at writing can keep a fresh perspective for your site or brand. Beware though as some readers think that they can write and are gravely mistaken.
As you can see, generating fresh content is not easy but putting processes into place that will help is. Make sure not to branch out too far from your values or industry when writing as this could alienate some of the most loyal of readers of your site.