Just latched on to this video (via Shel Holtz), produced by Ogilvy PR Worldwide for PR Week magazine's recent 'Next' conference.
- "What we do for a living is we tell stories that move people," - Christopher Graves, Ogilvy PR.
- "We're going to be what I call direct content creators and have an opportunity to actually tell the story very directly to audiences," - Paul Bergevin, Intel.
- "Communications advisors have got to know research, some experience in crisis, how to understand a rapidly changing communications environment," - Mark Penn, Burson-Marsteller.
- "I think a really high level of aptitude around all of the new applications that are emerging...understand how you can fit those in with your PR programs," - Andy Lark, Dell.
- "You actually have to apply the internet and web 2.0 and social media to your life to be able to really understand how it can apply to your clients' life" - John Bell, Ogilvy PR.
- "The PR professional of the future needs to transform PR from public relations to personal relations," - Ted Smyth, H.J. Heinz.
Link to original post