In my travels around the country speaking about social media, I'm noticing a thing or two about how businesses approach (or don't approach) social media.
Many are desperately afflicted with 'analysis paralysis' (too much information so they do nothing) or they're immobilized by the fear that someone is going to say horrible things about them - or their company - on their blog.
The former scenario is simply because very few experts are really letting entrepreneurs know what they should DO about social media. They do a lot of talking AROUND the topic and rarely offer information on 'how to' - scared that this will make potential clients want to do it themselves. As a result, I stand out because, my delivery style is much more 'knowledge transfer' and less 'talking head'.
The later scenario is purely fear-based and it's also because the so-called experts have not done a good job at presenting the value proposition of social media. Yes, there are risks, but that does not mean you should watch from the sidelines.
I say, let's start acting on what we already know. Is it always going to be correct? No. But, what is? Let's just START somewhere and develop risk management strategies for 'worst case scenarios'.
To that end, on Tuesday, November 6th, at 2:00pm, EST (11:00am, PST), I will be doing a free, Live Chat Session for InfoWorld's IT Exec Connect.
If you're sick of rhetoric and want the straight dope about to DO about social media, click here to be there. (Use the link at the top of that page to access the chat room on November 6th.)
http://techforward.entrepreneur.com/2007/10/30/the...