For some, social media is merely an engaging and informative part of their day, but to you, it screams "marketing opportunity!" Tweets, "likes", updates, votes, etc., translate into conversions, awareness and brand expansion in your mind. You are clearly cut out for a career in social media marketing but in such a new and constantly evolving field, how do you create a resume that tells prospective employers, "I am the solution to all your social media needs!"
If you have the right amount of social media experience, these top-to-bottom guidelines will help you craft a stellar social resume that will impress everyone in your network.
Top - Start by clearly identifying what your Social Media forte is.
The objective, or summary, of any resume should identify a professional direction or focus for the reader. Instead of boasting a wide yet shallow familiarity with every single Twitter, Facebook and LinkedIn spin-off out there, you want your resume to showcase your most honed strengths and abilities.
Whether it is community management, video optimization, strategic social positioning or anything in between, narrowing down your resume with a clear objective/focus also improves your chances of being considered for more specific roles and being taken more seriously. (You can also customize your resume if you really are a Jack or Jill of all social trades.)
Middle - Use your history summary to strut your stuff, with numbers please.
As you present your experience with successful social media campaigns, think about what will really get a hiring manager's blood pumping: numbers. The realm of social media is still new and there are plenty of "Gurus" and "Mavens" out there who talk a big game but might not be able to back it up with anything concrete.
Even if it's just a student targeted Twitter campaign that you got to trend on campus for a few days or a boost in site traffic for a local charity you achieved through Facebook, it's better to show off your experience with measurable results and not just a list of socially charged keywords.
Bottom (and throughout) - Let your presence be known!
If you work in Social Media, there's a very good chance you're online, a lot. Your resume should connect the reader to every single social space you touch so they can see all of your work, profiles and influence easily and quickly. This means you have to build (or have built for you) an online hub that connects all areas of your social media presence. Be it your personal website (pick up www.yourname.com for the best URL value) or a super charged WordPress, your hub should lead to your public, optimized and active presence on Twitter, Facebook, LinkedIn, Tumblr, Posterous, etc.
Landing an excellent job in Social media just takes the experience you already have and a good understanding of how to present it to hiring managers. With the right resume, you'll be taken seriously and get jobs doing what you love!
How did you land your social media job? Share your story below!
Check out the original article and more at the Onward Search Career Center