The Culture of Content Creation is a video series about people who make their own digital content to share with the world - such as blogs, podcasts, wiki entries, online product reviews or videos - to learn why they do it, what they find rewarding, and how they view their role in the world. Started in early 2008, this cultural media project from Elastic Lab continues today, reflecting changes in technology, knowledge and the social fabric of the Internet.
"They're sick of the hype" features Ellusionist founder, podcaster, blogger, and video creator Brad Christian. The Ellusionist is the largest forum and e-commerce site for magic enthusiasts on the web. Founded in 2001 the goal was to create the best online training environment for magicians anywhere. With 60,000 members from across the globe, the Ellusionist has most certainly made an impact on this diverse community. At the helm is Brad Christian a magician himself whose passion comes through in the content he distributes through the website. In this video Brad shares his knowledge on how social media has helped Ellusionist.com. He goes on to point out some of the various pitfalls that are inherent in its implication. His main point is that to succeed it is imperative to be authentic and free of push. People who frequent your website don't want to be lied to, they want real communication and that is what he strives to do everyday. So sit back and watch the magic unfold in, "They're sick of they hype."