Troy Brown, senior direct and general manager of e-commerce at Timberland, said: "We are implementing a service that will allow customers to help each other by giving authentic, honest appraisals of products... We have only recently launched the site and these reviews will help us to more easily identify popular products and allow us to really understand the issues that are important to our customers."
That's from this news story today by Alex Donohue writing for BrandRepublic out of London.
It sounds so logical to me. Since customers are going to say things to others about your product no matter what, why not provide a platform for them to tell you directly as well? Seems to me that a lot of companies must think if they don't hear the negative comments, there are none?
One minor issue I had is when I went to the new site it was not readily apparent to me where I would go to leave a comment. So I asked my associate, social media technology guru Dave Cote, to see if he could figure it out. Took him about three seconds. (Hint: go shopping for something at the site.)
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