I saw this report from Chief Marketing Officer (CMO) Council pointing to some of the challenges us marketers are facing in 2007. The aggregate of the data validates why Chief Marketing Officers are moving into the C-Suite. Long time coming.
The study was designed to identify key trends from 2006, and capture insights and opinion about where and how marketers are focusing their efforts in 2007. Fielded in the fourth quarter of 2006 to 350 top marketers, the study's findings show that most top marketers had no interest in gathering moss or paying homage to the status quo last year.
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