I will shortly be publishing the new list of top analyst blogs. This list has been compiled from Tekrati excellent blog directory - however, this list is not complete.
If you would like to submit a blog for consideration please let me know.
This league table will take into account new analyst hires and firms as well as a tweaked methodology.
I have taken the feedback I have received from the previous research and modified the methodology.
Scores are now calculated as follows:
- Google PageRank (0 to 10) - Google PageRank is a link analysis algorithm that interprets web links and assigns a numerical weighting (0 to 10) to each site. High-quality sites receive a higher PageRank. The ranking uses the actual PageRank as part of its algorithm.
Google Reader Subscribers (0 to 10) - Google reader lists the total number of subscribers to a blog. I believe this is a more realistic number to that which Bloglines provides. Mihai Parparita confirms that "these numbers include subscribers across all Google services". To account for people using other readers (e.g. Newsgator) it has been suggested that this number is multiplied by 3. Subscriber ranges were determined (i.e. more than 20, more than 30, etc.) and each range was assigned a number (0 to 20) that was used as part of the algorithm.
Technorati Ranking (0 to 10) - Technorati ranking relates the authority of a particular blog (via the number of sites pointing to it). The more link sources referencing your blog, the higher the Technorati ranking. Similar to the Google Reader Subscribers value, and each range was assigned a number (0 to 30) that was used as part of the algorithm.
Technobabble Points (0 to 10) - As the only personal subjective measure in the algorithm, 0 to 10 opinion points were assigned to each blog. I value frequent, relevant, creative and high-quality content with a good number of comments.
Weighting - Each specific variable listed above was given a standard score out of 10. Using a weighting scale I varied the importance of the each metric to establish a blogs total score. For the table listed above the following weightings were used:
Google Pagerank | 20% |
Bloglines Subscribers | 30% |
Technorati | 30% |
Technobabble (content/frequency/comments) | 20% |
I look forward to reading your comments when this is published.
This league table was inspired by Todd And's Power 150, a ranking of the top English-language marketing blogs developed by Todd Andrlik.
Technorati Tags: analyst relations, ar, blog, blogger, power 150, league table, technobabble top analyst blogs, analyst blog, top analyst blogs
Technobabble 2.0 - a blog that rants and raves about social media, analyst relations and technology. Highlighting where people have got it right and wrong. Written by Jonny Bentwood - Head of AR and Strategy at Edelman in the UK. Link to original post