Facebook surprised, and upset, a lot of people yesterday when they announced that now only "Authenticated Pages" or Pages with over 10,000 fans can have a custom landing tab. Not good news for individuals and small businesses who may have a hard time reaching 10,000 fans and don't have the money to become "authenticated."
Those individuals and small businesses can still have custom FBML tabs, but they will not be able to configure on of them as the first tab new visitors land on when going to their Facebook Page. These landing tabs often contain a video greeting or a special promotion that the Page admins would like people to see before hitting the Wall.
What's an easy way to still get people to your landing tab?
Make the most out of your profile photo space! Include a call to action on it that directs people to the tab you want visitors to see. It can be simple as saying "Click on the Sweepstakes tab to enter" or "Watch our video greeting on the Welcome tab."
Below is an example of a profile photo directing people to a desired tab that we created for a client during a sweepstakes they were running:
I realize it's a bit hard to read at this size, but the top half of the graphic is dedicated to their promotion and under the pinata, it says "Click the Sweepstakes tab to enter."
Another tip:
Each FBML tab has a unique URL. If you're sending people to your Facebook Page from email or Twitter, link to the specific tab you want them to land on.