Just came across these US Air Force guidelines for blogger engagement via a number of sources (though I could not find it on an official USAF site).
It has such a wonderfully military approach and even terminology: Rager, Troll, Misguided, Unhappy Customer.
For a military organization, the USAF is quite advanced with their:
- USAF blog
- Official Twitter Feed, along with a special Twitter feed for the USAF Space Command
- USAF YouTube Channel
- USAF Video MashupComptetition to combine videos of your football team with AirForce footage
- Blog Wiget and Podcasts
Two thoughts:
1- If the US military can Blog, Twitter and run a YouTube channel, why do some corporations think that these tools are too dangerous to risk?
2- Collaborative software platforms makes such eminent sense for communicating among a widespread community such as a military force that I am sure other militaries must be using these technologies. (I believe that ICQ, one of the earliest chat systems, was developed out of an Israeli military application.)
Anyone know of other examples of military usage of Social Media?