In just a short time, it clearly relates our core values and some key points about the program:
- we work very hard
- we have no life while school is in session
- we're very team-oriented
- we're supportive
- we also have a really good time
The video is also a fantastic marketing tool - (which was not lost on the administration). While it's not formal enough to post it on the school website, you can easily imagine them making a reference to it when talking to prospective students. And the fact that it is *not* formal and that it is consumer generated makes the testament so much more powerful.
How could other companies leverage this concept? It's not hard to imagine:
- Show us a new way to use our product
- Show us a day in the life of you and our product
- User-generated "how to" videos
- And so much more...
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