Republican presidential contender Mitt Romney wants to talk about the economy. President Barack Obama says, hey, the economy's improving and really, it's time to extend equal rights to the gay community and sanction same-sex marriages.
That, say SalesChaosTV commentators Dan Waldschmidt and Todd Schnick, is all about changing the conversation. You can do the same thing on social media if you follow the principles that these guys share in this video.
Can't you just tweet more often, send out more videos or just plain raise the volume?
Nope, that's not going to do it. It's not creating a conversation that'll serve you well, particularly if your business is under attack.
In that case your first move is an apology. That's not an admission of guilt, so don't confuse the two.
Next ... watch the video to find out:
SalesChaosTV is Internet TV initially developed for publication on The Customer Collective, which was integrated this week into Social Media Today. Join this discussion with Dan (edgy entrepreneur) and Todd (intrepid marketer) in their latest episode. Engage them on Twitter at @DanWaldo and @ToddSchnick.