Bookmark & Share | © Add This |
Favorites | Del.icio.us |
Digg | |
MySpace | |
Live | |
Furl | Yahoo MyWeb |
StumbleUpon | More... |
I came across CityMama a few months ago after doing some research on mompreneurs = a very large, influential, active and opinionated group of people. These guys gals do their own WOM marketing and throw out bad pitches with the soiled diapers, so it takes a while to build a relationship with them.
Blogger Stefania posted a year ago (yes, 2007) on her views about getting insincere PR pitches, and how she handles them. This quote from a couple of Blogher attendees made me cringe: "I listened as not one, but two PR guys stood up to tell us mothers how proud they were of their strategy to 'hook' moms into trying their products by pretending to read our blogs (so we'll trust them) before offering up whatever it is that they'd like us to blog for free."
She quite rightly, in her own words, laid a "smackdown" on them, and also touches on the issue of pitching to mommy bloggers from a different demographic. Well worth a read, and also stay tuned for the comments section, more insights to be had there.
On a different tack, I got quite excited when driving to work this morning as I thought Pink Floyd were finally planning a tour. Did you see any of these in Toronto?
Thanks (I think?) to Adrants for bursting my bubble and revealing that they were nothing more than a Fido campaign involving Fidolls, or flogos, or something or other.
~ John Carson, Senior Digital Media Specialist, GCI Canada