I've tried this in years past with no success, and am yet again seeing very little traffic and horrible conversions.
It makes sense why it doesn't work to me, but I feel like a fly caught in a glass box - I keep banging my head against the walls thinking that this time something will change.
Nothing has changed, there is no yield.
A few possible reasons, one more obvious than the next:
- Are there really donors out there searching blindly for charities to give money to? Maybe there aren't any.
- I can't drive enough traffic despite using some broader terms to drive any volume of clicks.
- I might stink at writing Google ad words.
- It turns out that converting new donors via search terms isn't quite like converting folks in the mail
- I haven't optimized landing pages enough (hey, this could be one of my problems!)
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