In a little more than two weeks on November 20, PR Camp™ New York will debut a different way to engage PR and marketing professionals. It will feature an incredible lineup of moderators from top brands and agencies in New York City. With a carefully planned agenda and a full day of interactive discussions, PR Camp New York seeks social media solutions for the changing communications needs of today's companies.
PR Camp New York aims to be something more than a traditional conference, which relies on power point presentations and panels. We are not the first to use an "unconference-like" format, and we are not the only PR event in town. But to get a group of hard working, over scheduled New York professionals to take one day to engage with one another, we have to offer something special. We think we do that.
Exploring Tensions in the PR Profession
Throughout the day, we will pair off moderators to explore "tensions" that exist in our industry:
- Clients and Agencies
- Young and Experienced Professionals
- Marketing and PR
on topics about buyin for social media programs, talent management, success measurement and marketing/PR alignment.
The goal is not to create conflict; it's to find solutions through collaboration.
The symbol of PR Camp New York is the campfire, not a boxing ring. Campfires are places to tell stories, and I heard plenty of scary ones as a kid. Similarly, social media can be "scary." It's disruptive and takes us out of comfort zone.
But campfires are also places to forge bonds and share good times; we intend to do that and provide networking opportunities for people advancing in their careers or looking to change directions.
Discussions To What End: Finding Solutions
To be successful, PR must be more than discussions about the challenges and opportunities of social media. It has to be about solutions. Every session is geared to finding strategies behind new technologies that you can bring back to your offices, share with bosses, clients and colleagues and hopefully implement.
What does finding solutions mean? It means:
- getting into the details of how younger professionals can mentor their more experienced counterparts and vice versa.
- looking at defining when clients and agencies should act like partners to sell social media to client's management team and helping agencies figure out ways to sell social media services to their clients vs having clients do it themselves.
- discussing tools that help achieve better tracking AND addressing how we define success and in what timeframe.
We also hope to showcase some young companies building applications designed to help PR and marketing professionals do their jobs better. We want to begin formulating an industry standard where attendees at future camps will choose the best technologies.
And here is the kicker. Not everyone in the room believes social media is the be all and end all. Some times social media is not the answer. We will explore that as well.
So join us at different type of PR and marketing conference. Learn, network and above all discuss the hottest issues in social media around a virtual campfire.
Let me get back to you.
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