Today's digital marketing is not only about building and creating engaging content that your customers love to read but it's also about producing attractive images and videos that they will be likely to share among their community.
Additionally, social networks like Pinterest, Facebook, Instagram and Youtube are such great platforms for visual content to go viral. And this proves to be true in reality. Publishers who use infographics as their marketing weapon can increase their traffic by 12%. Photos are liked twice as much as text updates on Facebook. What's more? Around 700 Youtube videos are uploaded and shared every minute.
Time to go visual, marketers!
B2B Infographics has recently created an infographic to take a closer look at some interesting statistics in using visual content in social media marketing that you might be interested in.