I was in San Francisco this week meeting with companies and consultants specializing in social media. I am looking to identify a list of best practices as we implement a social media communications strategy at EarthLink.
I had a chance to grab some coffee with Owen Thomas who is leaving Business 2.0 to run Valleywag, a Silicon Valley tech gossip rag.
Talking about such topics as vectors, news vs entertainment, the Silicon Valley ethos and inaugural entries, Owen and I also considered the wisdom of cab drivers. Clearly, the old adage about cab drivers and stock tips addresses questions about the quality of information sources and the boundaries of authority. But beyond the tips themselves, Owen wondered whether stock picking cab drivers said something about the nature of social networks and how they evolve. How does a discussion reach the point that cab drivers even feel qualified to pick stocks, and individuals are willing to listen? More broadly, what checks and balances do we need to evaluate contributions and ensure the viability of the network? In short, the fact that a discussion is even taking place is as revealing as what is actually being said.
I suppose it is important to consider the source --- even when reading Valleywag. Best of luck, Mr. Thomas.
Let me get back to you.
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