For the week of November 2 - 8, 2015, U.S. brands and properties captured 1.4 billion likes, shares, comments and retweets on content published on Facebook, Twitter and Instagram. Powered by Shareablee data, the top U.S. brands across Facebook, Twitter and Instagram for each respective industry is shown in the ranking below. National Geographic (Media Publisher) was the top overall brand in the ranking with more than 34.4 million total actions, 97% of which came from Instagram. Posts featuring shots of stunning scenery captured the most social engagement for the media publisher. Victoria's Secret (Fashion) scored the number two spot with more than 10 million social actions, followed by WWE (Sports) with more than 6.6 million actions. Instagram posts celebrating birthdays and the upcoming Victoria's Secret Fashion Show captured the most social engagement for the brand, while WWE's top posts were on Facebook and showcased its new logo, athletes and #WWEBarcelona.
Of the top performing brands, Audi (Automotive) saw the most growth in social engagement over the previous week with a 60% spike in social actions from Instagram posts with the hashtag #WantAnR8. Starbucks (QSR) captured the highest actions per post behind National Geographic, averaging more than 121,200 actions per post published during the week of November 2 - 8, 2015, driven by posts about festive drinks and ringing in the holiday season.
i Total actions metric includes the total volume of post-level likes, shares, favorites and comments.
ii Total content includes all posts, tweets and media posted by each brand across platforms.
iii Actions per post metric notes the average number of actions garnered by each brand.
iv Total fans/followers includes fans/followers for each brand as of November 8, 2015.