This post wasn't meant to be a soapbox for why you need a widget strategy. That's been broadcast numerous times and there's even events dedicated to all things widgety.
- Facilitates content distribution. (remember when you had to send content to webmasters and the IT bottleneck?)
- Ensures brand integrity. It's the easiest digital billboard you'll ever create.
- Highly portable and mobile-friendly. Great newsletter and email marketing add-ins.
- Feeds users' habits of consuming bite-size chunks of micro-content.
- Zero maintenance as content is automatically updated via XML and RSS feeds.
- Drives blog and RSS subscribers.
- Social Network (SoNet) ready content that's easy to integrate and publish to.
- They're a poor man's enterprise mash-up.
- You don't need a "Dummy's Guide to Widgets" to create them.
http://feeds.feedburner.com/~r/wowfeed/~3/18125124...