Question To Ask Yourself: Are you providing enough value to your readers?
And by value, I mean more than just distributing good, helpful content, I also mean engaging with them too...
If all you are doing is broadcasting one-way messaging about how good you and your products are via email, blogging, social media, and print...then you are wasting my time and your prospects time.
You need to not only put out educational and engaging content that provides solutions to your audience - you need to connect with that audience and engage in conversation about these topics too...
Is your content conversational and helpful? Or are you just broadcasting and telling?
What I am doing: I plan to boost my message delivery via my e-mail newsletter, as a way to engage with an audience in a new way.
I also plan to get big into the distribution of e-books. Most will be free - and designed to help my audience execute various marketing tactics - and some will be paid content. I am in the process of writing several e-books...
What about you?
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Todd is planning his 2011 marketing attack. He is asking himself a series of hard questions, questions that will fine tune his go-to-market strategy. This December, Todd will share one question per day, hoping these questions help you too...