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The Popularity Of Infographics And How To Use Them to Your Advantage [INFOGRAPHICS]

The Popularity Of #Infographics And How To Use It to Your Advantage
According to the Google Trends data on infographics, their outstanding growth in search interest is obvious. The popularity of this phenomenon began to steadily increase in 2010 and has been continuing ever since. This kind of demand requires multiple players entering the game field to assure the corresponding level of supply. That’s why these small visual presentations are all around us no matter what we are looking for on the web. A lot of companies try to increase their visibility and awareness among consumers by using marketing infographics. But it doesn’t always guarantee you the results you were hoping for. In order to use infographics to your advantage, you have to understand the reasons behind thier incredible popularity. They will help you to understand what people are interested in and how to give it to them.

Reason #1: Lack of time

Without doubt, time is one of the most valuable resources. People surfing the web want to find the necessary information quickly and without much of an effort. Therefore, it’s much easier to absorb the information by visualizing it rather than reading through numerous paragraphs of text. If your goal is to spread the information fast and make it noticeable, then infographics will be perfect.

Reason #2: Information is too boring to read

At some point, you might want to share some kind of essential piece of information with your prospective customers, who might actually find it to be boring. They’ll give up reading it and not have any recollection of the material afterwards. The solution? Organize your message into an informative infographic like this one, for example.

Reason #3: Infographics are perfect for sharing
You know how important it is for any business to have an account on popular social media. It’s a wonderful opportunity to share your news and get instant feedback. Creative and informative infographics will certainly grab the people’s attention, and the simplicity of sharing it with their friends will be your undeniable benefit. Make sure to proofread your writing though, as you don’t want to have the idea of your careless way of conducting business to be shared throughout the web. Use professional writing services like for that.

Reason #4: Fun, advice or explanation

You should follow this rule to avoid wasting your time in vain: don’t create infographics just because everybody else is doing it. The web is full of useless infographics people don’t care about and there’s no need for adding another one. You should have a clear idea of what you’d like to communicate to the world. Simply ask yourself: Will this in any benefit my readers? People will be interested in your infographic if it’s fun, gives them a piece of advice, or explains something too difficult to comprehend at once. Here's a little more information about understanding and designing your own infographics, in an infographic from Sparkbusinessiq.

Why Infographics are popular on social media and How To Use It to Your Advantage

Reason #5: It’s entertaining

Humans are visual creatures and it will always be more entertaining for us to see a nice picture than to read its description. There’s an opportunity for you to take this one step further and create an interactive infographic, a form which is becoming more and more popular. Here’s a great example showing your daily dose of water.

13 Reasons Why We Love #Infographics
Infographic courtesy of: Neomam

As you’ve made up your mind to create a killer infographic consider some of the free online tools like Venngage, Dipity,, Infogram to help you.

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